School of Business & Quality Management
Rachid Jabbouri
academic title and school
Academic title
Assistant Professor I Program Chair
School Affiliation
Contact Info

r &D06s& jabbouri ~3#$A~ hbmsu &D06s& ac &D06s& ae


Artificial Intelligence Management
Innovation and Entrepreneurship
Innovation Management


PhD – Rennes School of Business, Rennes, France
Master in International Business, Grenoble Ecole de Management, Grenoble, France

Professional experience

Consultant in business model innovation for the economic digital cluster: ’’Images et Réseaux’’ (Images and Networks) in France – (Fall 2015 to Spring 2018).

Recent publications

Jabbouri, R., Truong, Y., Schneckenberg, D., & Palmer, M. (2019). Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management, 80, 296-311.

Jabbouri, R., Schneckenberg, D., & Truong, Y. (2022). From Policy-Practice to Means-Ends Decoupling in Organizations: A Systematic Review and Paths for Future Research. Management international= International management= Gestión internacional26(1), 123-148.


Issa, Helmi, Rachid Jabbouri, and Mark Palmer. "An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms." Technological Forecasting and Social Change 182 (2022): 121874.


Issa, H., & Jabbouri, R. (2021). Green innovation in the MENA healthcare industry: A knowledge-based view. International Journal of Technology & Human Interaction [Volume 19, Issue 2, Article 6].

Issa, Helmi, and Rachid Jabbouri. "The Infamous “Like” Feature: A Neuro Perspective." International Journal of Technology and Human Interaction (IJTHI) 18.1 (2022): 1-22.


Toutain, O., Jabbouri, R., & Truong, Y. (2021). Artificial Intelligence and the Transformation of Management Education. Management International (in press).