Dr. Ying Ying Liao is an Assistant Professor at Hamdan Bin Mohammed Smart University and a fellow of the Higher Education Academy (HEA) the UK. Prior to her current appointment, she was an assistant professor and a programme director at the University of Liverpool (China Campus). She received her Ph.D. degree from the University of Kent (UK) and served as a post-doctoral researcher upon her graduation. She has been actively involved in several research activities internationally including joint Ph.D. supervision, EMBA external examiner, committee member of international conferences, and ad hoc reviewer for several high-quality international journals (e.g. TQM&BE, etc.) and conferences (e.g. AMA, AoM, etc). She has published articles in peer-reviewed journals, presented papers in international conferences and contributed chapters to several edited books. Her main teaching areas include service quality, total quality management, and business excellence.