School of Business & Quality Management
Professor Syed Aziz Anwar
academic title and school
Academic title
Professor | Program Chair
School Affiliation
Contact Info

S &D06s& Anwar ~3#$A~ hbmsu &D06s& ac &D06s& ae


International Business
Service Marketing
Service Quality Innovation


Ph.D. ( University of Delhi)

Professional experience

Prof. Syed has designed and taught post-graduate  courses at Hamdan Bin Mohammed Smart University, UAE; University of Sharjah, UAE; University of Delhi; India, University of Otago, New Zealand; University of Brunei Darussalam, Brunei; International Islamic University, Malaysia; University of Lagos, Nigeria; Arab Open University, Kuwait, and Aalen University of Applied Sciences, Germany. He is currently supervising 3 Ph.D. dissertations at HBMSU. He has conducted training programs for developing country diplomats for United Nations’ ITC, Geneva; Toyota Brunei; HSBC Brunei; Singapore seaport and Abu Dhabi Retirement and Pensions Fund, UAE. He has considerable experience of academic program accreditation.

He has guest-edited several international journals. 

Recent publications

  • Anwar, S A. (1983). Enlargement of EC and its impact on Indo-British trade relations. Gower.Hampshire, UK,pp.1-156. 
  • Anwar, S A. (1996),“ Brunei Hotel Private Limited “, Marketing Case Studies and a Training Curriculum for SME Managers in the APEC Region, APEC Secretariat
  • Anwar, S A. .(1996). “ Haji Adinin and Sons “ , Marketing Case Studies and a Training Curriculum for SME Managers in the APEC Region, APEC Secretariat
  • Anwar, S A. . (2000). Syed Aziz Anwar,“ Designing an Effective Response to the Economic Crisis in South-East Asia: The Case of BHP Steel Building Products ( Brunei ) Private Limited”  in David Cravens , Strategic Marketing Management for the Pacific Region McGraw-Hill, 
  • Z U Ahmed,  Roy, S. Anwar, S A. (2000).“ Participating in the Knowledge-Based Economy: The Case of Singapore’s IT Park in Bangalore  in Miller and Layton,  Fundamentals of Marketing, McGraw-Hill.
  • Hadj-Hamou, N. Anwar, S A.  Benhadria M. (2012), ‘A New Paradigm for E-learning in the Arab Middle East: Reflections on E-Books and E-Reader Devices. Victoria University of Wellington, New Zealand, pp. 56-89.
  • El Ayoubi, M.  Hadj-Hamou, N.  Anwar, S.A. Parahoo, S.K.   Hasan, M .(2010).‘ Challenging Conventional Wisdom: A Comprehensive Framework for the Design and Development of Online Courses’ HBMSU Publishing House, Dubai, 
  • Anwar, S A. r andAl Saadi, F.(2017). ‘Testing SERVQUAL in the oil and gas sector of the UAE’ Journal of Global Business Advancement, Vol.10(3),pp.244-260
  • Anwar, S A. (2016). ‘ A Regiocentric Strategy for Industrial Clusters: Reflections on International Business innovations in the UAE’, Journal of International Business and Entrepreneurship Development, UK, vol.9,no.3,pp311-323.
  • Sohail, F.  Anwar, S A.  And  Rabbie S .(2012) ‘Drivers of Customer Satisfaction: Perspectives from the Food Retail Sector of an Arab Nation’ Journal of Global Business Advancement, UK, Vol. 5,No.3, 2012, pp.181-192.
  • Anwar, S A. .(2012). 'Health and Environmental Issues in the Arab States: Carving Policy Tracks’', Journal of Global Business Advancement, UK, Vol. 5,No.4, 2012, pp.332-346.
  • Anwar, S A. (2011),  ‘Carving Brand Personality: A Case Study of Qatar Airways’,  International Journal of Excellence in Tourism, Hospitality and Catering, Dubai, Vol. 3, No.2, pp.  38-44.
  • Anwar, S A.  .(2009). 'The Perceived Regiocentric Determinants of Foreign Direct Investment in United Arab Emirates' Journal of International Business and Entrepreneurship Development, UK, vol.4,nos.1/2,pp62-73.
  • Anwar, S A. r.(2008), 'Connecting with Culture: Perceptions of the EFQM  Model Implementation in a Tradtion-bound Organization. Journal of International Marketing and Marketing Research, European Marketing Association, UK, pp 131-140.
  • Anwar, S A. (2008) 'A Factor Analytic Investigation of the Construct of Market Orientation', International Journal of Management, UK, vol.25,no.1,March, pp 186-197.
  • Anwar, S A. , Wimalatissa and Anis Hj. Dzulkiflee. (2008).’ Perceived Performance of a Telecomminications Firm in Brunei : An Empirical Study’, International Journal of Excellence in e-Solutions for Management’, Dubai, vol.2,no.1, pp24-109.
  • Toulaboe, Ahmed, Z. Anwar, S A.  (2007), “ The Asian Crisis: How Overvalued was the Thai Baht?”, Journal of Financial and Economic Practice, USA, vol.7,no.2, , pp79-94.
  •  Sohail, S Anwar, S A.  Chowdhury, J.  Ferhat, N (2006)  “ Logistics Outsourcing in United Arab Emirates”  Journal of Marketing   Channels, USA, vol. 13, no.1,  pp21-36.
  • Anwar, S A.  .(2006) . 'The Development of a Contingency Model Relating National Culture to Total Quality Management',  International Journal of Management, UK,  vol. 23, no. 2, pp272-280.
  • Anwar, S A. and M. Sadiq Sohail .(2004). “ Festival Tourism in United Arab Emirates: First-time versus Repeat Visitor Perceptions”, Journal of Vacation Marketing, UK , vol.10,no.2,pp.161-70.
  • Anwar, S A. (2004). ' Market Orientation of Healthcare Managers in the UAE' Journal of International Marketing and Marketing Research, European Marketing Association,  vol 29, no. 1, February, 2004, pp3-12 ( Based on research project awarded by the Research Center, University of Sharjah). 
  • Anwar, S A. Sohail, M.S. (2003). ' Testing Market Orientation of Bank Managers in the Emerging Economy of Brunei' International Journal of Bank Marketing,UK vol.21,nos.6and7, pp 289-295.
  • Anwar, S A.   Chaker, M.  (2003)“ The Globalisation of Corporate America and its Implications for Management in Arab Countries”,  International Journal of Management, UK, pp 43-55.
  • Kaynak, E. Anwar, S A.  (2001). “ Marketing Response Tracks  for the Dutch Disease : Evidence from Small Enterprises in Brunei Darussalam  “  Journal of International Selling and Sales Management, UK.
  • Gnoth, J and Anwar, S A.  (2000).“ New Zealand Bets on Event Tourism“,   Cornell Quarterly, Cornell University  USA, pp 39-47.
  • Anwar, S A. .(2002).“ APEC: Evidence and Policy Scenarios”, Journal of    International Marketing and Marketing Research,  vol.27, no.3,pp 141-153.
  • Anwar, S A. and Violi Llanes .(2000). ‘Applying Market Assessment Models for Competitive Advantage: A Case Study of the Philippines’ Foreign Trade Review,New Delhi,vol.35, 2&3.
  • Lee Paul Diana, Peter Beidyak, Anwar, S A. and Z U Ahmed .(1998). ' The Environment for Entrepreneurship and International Business in the 
  • Anwar, S A. (1995), ' Third World Interests in Renewed Multilateralism: A New Agenda for WTO', Foreign Trade Review, New Delhi.
  • Anwar, S A.  (1994) “ Tensions in International Business: A Review of Responses Through Regionalism and Multilateralism”, Symposium on Asia-Pacific Business Proceedings, University of Hawaii at Manoa ( PAMI ), USA.
  • Anwar, S A.  (1995).“ AFTA and APEC in the World Trading System “ , Congress Proceedings of the International Management Development Association, Istanbul.
  • Anwar, S A. .(1993).“ NAFTA: Ethnocentric or Regiocentric?”, International Conference on NAFTA Proceedings, University of Western Michigan, USA.
  • Anwar, S A. .(1993) “ Business Environment in Malaysia and its Implications for International Joint Ventures”, The Second Conference on Joint Ventures in East Asia Proceedings
  • Anwar, S A. (1997) Executive Education at University of Brunei Darussalam: A Regiocentric Approach” ASAIHL Conference Proceedings on University-Industry Partnership for Economic Development  , National University of Singapore
  • Anwar, S A.  (1994)‘ US Interests and GATT’, competitive paper presented at the Academy of International Business conference at University of Scranton, Pennsylvania, USA, December, 1994
  • Anwar, S A.  (2002)‘ APEC: Evidence and Policy Scenarios’, American Marketing Association Proceedings, conference hosted by Cardiff Business School, July 2002.( Also published as a journal article).
  • Anwar, S A. . (2007 )‘ The Perceived Regiocentric Determinants of Foreign Direct Investment in United Arab Emirates’  presented at the Fifth International Business Research Conference organized by the University of Wollongong in Dubai and World Business Institute, Australia, April 2007.
  • Anwar (2011). ‘A New Paradigm for Marketing Education in GCC Countries: Reflections on e-Learning’ MAG Scholar Conference, Wellington, New Zealand, 2011.
  • Anwar, S A. .(2015). ‘Exploring Market Orientation of Islamic Bank Managers in the UAE’, 5th MAGScholar conference in Porto, Portugal
  • Anwar, S A. ( 2017).‘A Quality Assurance Strategy for E-Learning Institutions in GCC Countries’ EADTU Proceedings, EU Commission/The Open University, UK, 2017, pp.43-53.