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Conduct research and analysis to support HBMSU’s marketing strategies and campaigns.
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Execute SEO strategies to improve HBMSU’s website visibility and drive traffic.
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Develop and execute paid campaigns, including paid search, display advertising, social media advertising and any other paid campaigns.
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Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI.
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Optimize website content and structure to improve search engine rankings and increase organic traffic, collaborating with cross-functional teams such as creative, content, and web development, to produce engaging content and optimize user experience.
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Collaborate with internal and external stakeholders to develop marketing materials, including email campaigns, social media posts, and blog articles.
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Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance while staying up-to-date with the latest marketing techniques and technologies.
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Provide support for various team activities related to the job as needed.
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Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable.
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Adhere to internal and local information security and relevant health and safety laws, regulations, policies, and procedures.
3 years of related digital marketing experience.
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Bachelor Degree in Marketing, Digital Marketing or related field.
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Any design certification like Illustrator, Photoshop etc.
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Excellent understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
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Strong analytical skills and experience with web analytics tools.
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Familiarity with SEO best practices and techniques.
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Proficiency in marketing automation tools.
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Solid project management skills.
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Ability to work independently and manage multiple projects simultaneously.
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Proficiency in PC skills.
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Excellent communication skills in both Arabic and English languages.