Marketing Specialist - Priority to UAE Nationals

Conduct research and analysis to support HBMSU’s marketing strategies and campaigns. 

Execute SEO strategies to improve HBMSU’s website visibility and drive traffic. 

Develop and execute paid campaigns, including paid search, display advertising, social media advertising and any other paid campaigns. 

Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI. 

Optimize website content and structure to improve search engine rankings and increase organic traffic, collaborating with cross-functional teams such as creative, content, and web development, to produce engaging content and optimize user experience. 

Collaborate with internal and external stakeholders to develop marketing materials, including email campaigns, social media posts, and blog articles. 

Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance while staying up-to-date with the latest marketing techniques and technologies. 

Provide support for various team activities related to the job as needed. 

Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable. 

Adhere to internal and local information security and relevant health and safety laws, regulations, policies, and procedures.