Short description
This award recognizes and rewards original theoretical and empirical research focusing on dimensions of service excellence.
description & image

The Parasuraman Service Excellence Prize is a type of research fund for the support of planned research that addresses the Middle East needs, research interests and development questions in the service excellence domain. The aim is to further encourage research in this area of the world towards further focus and success in excellence in the service sector, which is a core dimension of growth and development for several Middle East countries.

The award takes its name from Professor A. Parasuraman, one of the "Ten Most Influential Figures in Quality" (voted by the editorial board of The Quality Review). He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive MBA Classes and the Provost's Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association's "Career Contributions to the Services Discipline Award" [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science's "Outstanding Marketing Educator Award" in 2001 and was designated as a "Distinguished Fellow" of the Academy in 2004.

Parasuraman Service Excellence Prize
Eligibility of Submission

Proposal for research that was not carried out

Topics have to be within the Service Excellence area in form of:

  • Qualitative/Quantitative research
  • Best Practice Case Study (single or multiple)

The research should be conducted within the Middle East settings

Award Winners


Prof. Ahmed Ankit
Prof. Ahmed Ankit
Dean, Research & Doctoral Studies
A.Ankit ~3#$A~
Assistant Professor
M.Alreyaysa ~3#$A~