This certificate program, delivered in Arabic, is designed to cover the basic aspects needed for elevating the standard of corporate communication and digital media. The element of learners’ evaluation of the program increases its effectiveness and ensures that the learners have acquired the required competencies, as each learner will be required to submit a practical assignment at the end of each program unit to demonstrate his acquisition of the knowledge and skills and his ability to transform them into a tangible product that contributes to the development and excellence of government performance.

To view, the Training booklet Click here 

Target audience
• Public relations and media staff
• Those interested in occupying leading positions in the area of public relations and media
• Public relations and media staff interested in professional development
• University graduates seeking employment in public relations and media
Other info
Course Language
Arabic
Delivery mode
Physical
Course Duration
25 training days – 6 hours daily in addition to one day for presentation of the graduation project
Course objectives
الإعلام الرقمي ووسائل التواصل الاجتماعي
العلاقات العامة والتسويق الاجتماعي والمؤسسي.
بناء وإدارة الصورة الذهنية والعلامة التجارية.
استراتيجيات الاتصال المؤسسي.