The Bachelor of Business in Marketing is an integrated program that provides you with an understanding of the latest marketing trends, and the underlying philosophies of business marketing in building a successful brand.

According to a recent report released by Oracle, a brand has around 30 seconds or less to capture a potential consumer’s attention.

In today’s world of constant advertising & information overload, only brands with a unique message and personality stand out. The first two years of this marketing degree program will prepare you with a strong foundation to understand key business functions and the processes that link them. Advanced courses such as Principles of Marketing, Communications, Marketing Management, Services Marketing, International Marketing, Sales Management, Advertising and Promotions and Customer Relationship Management,which provide a more detailed examination of the functional areas of marketing.

This program is highly beneficial for those of you interested in a career in the exciting field of media and marketing, providing a solid grounding in key functions of business marketing.

Target audience
Professionals wishing to pursue a career in sales, marketing and communications across all business sectors, including advertising agencies and brand consultancies.
Program Goals
To identify the characteristics of the economic, social, political and regulatory environments of the marketing firm;
To develop learners' comprehension of how marketing works through inter-related business functions;
To provide learners with international marketing orientation;
To prepare learners to develop a marketing strategy for a specific product or service;
To provide learners with an introduction to marketing research.
To equip learners with inter-personal communication and reporting skills.
Program Outcomes
To provide knowledge of contemporary marketing world.
To identify the characteristics of the economic, social, political and regulatory environments of the marketing firm.
To develop learners' comprehension of how marketing works through inter-related business functions.
To provide learners with international marketing orientation.
To prepare learners to develop a marketing strategy for a specific product or service.
To provide learners with an introduction to marketing research.
To equip learners with enter-personal communication and reporting skills.

Career Opportunities

Career opportunities for Bachelor graduates include

  • Brand Manager
  • Public Relations Manager
  • Product Manager
  • Media Planner
  • Market Research Analyst
  • Promotions Manager
  • Corporate Communications Manager
  • Advertising Manager