Bachelor of Business in Marketing

pre-program
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Course code Course Name Credit hours
MATH001 Remedial Mathematics 0
semester I
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Course code Course Name Credit hours
ARAB101 Arabic Studies1 3
ARAB102 Arabic As Foreign Language1 3
COMP101 Introduction to IT 3
ENGL101 English I 3
MATH101 General Mathematics 3
MGMT 110 Introduction to Management 3
NATL101 Physical Sciences 3
semester II
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Course code Course Name Credit hours
ENGL102 English II 3
ISLM101 Islamic Culture (Arabic)1 3
ISLM102 Islamic Culture (English)1 3
SOCL101 Psychological Principles and Lifelong Learning Skills 3
SOCL102 Muslim Heritage and its Global Impact 3
STAT101 Introduction to Statistics 3
semester III
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Course code Course Name Credit hours
ACCT201 Financial Accounting 3
BUSS201 English for Business 3
BUSS210 Business Ethics 3
ECON201 Microeconomics 3
MKTG201 Principles of Marketing 3
semester IV
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Course code Course Name Credit hours
ACCT202 Managerial Accounting 3
BUSS206 Business Communication 3
ECON202 Macroeconomics 3
FINC204 Principles of Finance 3
RESM301 Quantitative Methods 3
semester V
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Course code Course Name Credit hours
ECON404 International Business 3
INEN301 Fundamentals of Innovation and Entrepreneurship 3
MGMT303 Organizational Behaviour 3
MGMT403 Business Strategies 3
MKTG301 Consumer Behavior 3
RESM250 Research Methods for Business 3
semester VI
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Course code Course Name Credit hours
BUSS401 Business and Society 3
MKTG302 E-Commerce 3
MKTG330 Marketing Communications 3
MKTG430 Services Marketing 3
MKTG450 Marketing Management 3
semester VII
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Course code Course Name Credit hours
MISM301 Management Information System 3
MKTG360 Customer Relationship Management 3
MKTG410 Marketing Channels 3
MKTG440 International Marketing 3
MKTG495 Capstone Project 3
semester VIII
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Course code Course Name Credit hours
Elective 2 3
Elective 3 3
Elective 4 3
BUSS490 Internship or Elective 1 3
1
Select one from the following:
  • Arabic As Foreign Language
  • Arabic Studies
1
Select one from the following:
  • Islamic Culture (Arabic)
  • Islamic Culture (English)

Program Electives

Course code Course Name Credit hours
MKTG445 Marketing of Hospitality and Tourism Services 3
MKTG435 Marketing of Financial Services 3
MKTG370 Advertising and Promotion 3
MKTG480 Special Topics in Marketing 3
MKTG380 Personal Selling 3
MKTG425 Sales Management 3
BUSS316 Social Responsibility 3