Ebrahim Soltani is Professor of Quality Management at Hamdan Bin Mohammed Smart University (HBMSU), UAE. Before joining HBMSU, he served as Professor at the University of Kent, UK, within the Kent Business School. His research has been published in leading international journals, including Human Resource Management, British Journal of Management, Journal of World Business, International Journal of Operations & Production Management, and International Journal of Human Resource Management. Prof. Soltani's research integrates academic rigor with practical application, advancing the understanding and implementation of Total Quality Management (TQM), organizational excellence, and performance improvement – particularly in the era of Quality 4.0 and artificial intelligence (AI) – across diverse sectors. He has supervised doctoral candidates to successful completion and served as an external examiner for PhD theses at leading international universities. He received a postdoctoral fellowship and research funding from the UK Economic and Social Research Council (ESRC) and serves on the editorial and advisory boards of several peer-reviewed journals, including The TQM Journal, Total Quality Management & Business Excellence, and the International Journal of Quality and Service Sciences.